WELCOME

What would you do if you knew that we - all together- can change our world? One movement you can use is the bioplastics. Bioplastics is a type of biodegradable plastic derived from biological substances rather than petroleum. Bioplastics is our future!!

OUR PRODUCT

This is our bag, our final product with all necessary improvements in order to be more resistant, better looking and still eco-friendly.  For this, we’ve added a manual seal made out of paper and a computer-made logo. Also, we’ve used a thicker material and ecological glue.

OUR AIMS AND ASPIRATIONS

Our business aims:

That many people benefit from the product and it is useful in everyday life
Through introducing the product it will help the environment
to replace traditional plastics with bioplastics, benefiting the future

Our aspirations:

We are creating cool eco - friendly lunch bags, suitable both for teenagers who take their lunch to school and for employees who don’t have time to leave the office for a consistent meal. We produce them in mass, for local businesses, such as bakeries, supermarkets and cafeterias. They can then be purchased in a variety of ways.

UNIQUE SELLING POINTS

100% bioplastic

uses raw materials

comes in a wide range of sizes

has an organic appearance

has combined materials

has an original logo

SWOT ANALYSIS FOR OUR PRODUCT

Strengths
-It has a window so you can see what is inside
-It has an appealing design
-It comes in different sizes
-It has a locking system

Weaknesses
-It is not waterproof
-It can sustain only up to 1kg products

Opportunities
-our target customers are big companies which need such bags for their own product, but also regular customers

Threats
-environmental awareness among people have increased massively in the last 3 years, therefore there is an important number of companies which are leading this industry

MARKET RESEARCH

A possible target group for our product could be bakeries, independent sellers, cafeterias and supermarkets.

A good promotion technique would be to emphasise the benefit of bioplastics on our future

Lunch bags that are on the market are currently made from a thin plastic made from low density polyethylene, it is estimated that 500 billion to 1 trillion plastic bags are used worldwide each year.

On average we only recycle 1 plastic bag for every 200 we use

MARKET STRATEGY

1.Choosing our target market :We have chosen to do lunch bags because of the big range of people that can use it,and also for partnerships with big companies who promote healthy
lifestyles and better alternatives for the future

2.The need that our product fulfils: Every product should have an utility. Our product should be used because is eco - friendly and it has a good price.

3.Competitors:Our competition is represented by other businesses doing the same products.We have to prove though that ours is the one to choose and to make it as close as possible to our clients desires.

4.Feedback:This is the key to a good relationship with our customers. People should be able to give their opinion, and to create a healthy relationship with them.