MARKET RESEARCH

A possible target group for our product could be bakeries, independent sellers, cafeterias and supermarkets.

A good promotion technique would be to emphasise the benefit of bioplastics on our future

Lunch bags that are on the market are currently made from a thin plastic made from low density polyethylene, it is estimated that 500 billion to 1 trillion plastic bags are used worldwide each year.

On average we only recycle 1 plastic bag for every 200 we use

MARKET STRATEGY

1.Choosing our target market :We have chosen to do lunch bags because of the big range of people that can use it,and also for partnerships with big companies who promote healthy
lifestyles and better alternatives for the future

2.The need that our product fulfils: Every product should have an utility. Our product should be used because is eco - friendly and it has a good price.

3.Competitors:Our competition is represented by other businesses doing the same products.We have to prove though that ours is the one to choose and to make it as close as possible to our clients desires.

4.Feedback:This is the key to a good relationship with our customers. People should be able to give their opinion, and to create a healthy relationship with them.

COMPETITOR ANALYSIS

Name, location and business size	Product/service	Price	Strengths	Weaknesses
Bio Futura Disposable Discounter	Biodegradable waste bags Carry bags, snack bags, cups, plates, cutlery	0.07835 euros per bag  0.34 euros per snack bag	-flexible -they have made themselves a name in this area -cheap -bioplastic -large quantity	-can not withhold a large quantity -flimsy

RECIPE

90 ml water
food colouring

1-2 teaspoon Na-Alginat

120 ml 1%ige Glycerol solution

STEP 1: PREPARING

Add the water, glycerol solution and Na-Alginat to a pot.
Mix well while the pot is on the heated stove.

When the mixture gets to a thick consistency turn off the stove.

STEP 2: SHAPING

Quickly pour the mixture on a flat surface, eg. a tray.
Tilt the tray until the mixture is spread evenly.
Pop the bubbles in the end if necessary

STEP 3:DRYING

The process of drying the bioplastic can take
between 2 to 3 days

Also, for faster results you can put it into the dryer